“Transparency and AI Readiness of Western Balkan Public Broadcasters” is the first regional publication of its kind, produced by NarativAI – Center for Media Innovation in the Balkans. It provides a comprehensive assessment of how prepared public service broadcasters across the Western Balkans are for the rapidly evolving digital and AI era. 

The report examines the transparency of their governance documents, the accessibility of ethical frameworks, and the presence of modern digital, social, and AI-related standards.

By evaluating MRTV, RTS, RTCG, BHRT, RTSH, RTK, and HRT, NarativAI sets a new regional benchmark and offers evidence-based insights designed to support journalists, policymakers, civil society, and media stakeholders in strengthening trust, accountability, and ethical modernization across public service media.