AI Observatory
Insights on new tools, media trends, and the ethical ideas shaping journalism’s future.
NarativAi Deepfake Check: Viral “Miloš Medenica” Video Flagged as Fake
Frame-by-frame review and free AI detectors highlight potential face-swap indicators in a viral clip allegedly showing fugitive Miloš
From AI consumers to AI shapers: What the World Bank’s warning means for the Western Balkans
The World Bank’s Digital Progress and Trends Report 2025: Strengthening AI Foundations warns that countries without strong digital
How AI Is changing verification and what remains our strongest tool
AI gives us powerful verification tools but it cannot force us to use them. Technology can help, but
AI Tools
AI in the classroom: A partner, not a replacement
For NarativAI – Center for Media Innovation in the Balkans, this approach reflects a broader principle: technological innovation
From editors to algorithms: Who decides what news we see?
Social media platforms and search engines do not produce journalism, but they strongly influence its visibility. Algorithmic systems
The Invisible Ink of AI: What is Google’s SynthID
SynthID is a tool that adds an invisible watermark to AI-generated photos, videos, and audio. The watermark cannot
AI & Media Trends
UNICEF warns: AI-generated content is undermining children’s trust in media
Unlike adults, children are less equipped to question the origin, intent or reliability of what they see online.
How to use AI without breaking journalism ethics
AI tools often make mistakes. When using ChatGPT, you can clearly see the line below: “ChatGPT can make