1. Editorial Identity and Independence

NarativAI is an independent media platform operated within the NarativAI – Center for Media Innovation in the Balkans. NarativAI maintains full editorial independence. All editorial decisions are made autonomously by the editorial team, without influence from donors, partners, institutions, or the Center itself. NarativAI Media exists to serve the public interest through responsible, transparent, and ethical journalism.

2. Editorial Purpose

NarativAI publishes journalism, analysis, commentary, and storytelling focused on:

• media and journalism
  
• technology and artificial intelligence
  
• ethics, transparency, and accountability
  
• digital transformation and innovation
  
• public-interest issues affecting the Balkans
  

The platform prioritizes content that contributes to informed public debate and professional reflection within the media community.

3. Accuracy, Verification, and Corrections

NarativAI is committed to accuracy and verification.

• All factual claims must be checked using reliable and relevant sources.
  
• Information must be contextualized and presented clearly.
  
• Sources should be identified whenever possible.
  
• Anonymous sources are used only when justified by public interest and safety concerns.
  

Corrections policy:
Errors are corrected promptly and transparently. Corrections are clearly marked and dated.

4. Transparency in the use of Artificial Intelligence

Transparency is a core editorial principle.

• NarativAI openly discloses when and how artificial intelligence is used in the production of content, including text, photography, video, audio, data analysis, visualization, transcription, translation, or editing.
  
• Disclosure applies even when AI contribution is minimal.
  
• AI is treated strictly as a tool, not as an author or decision-maker.
  

The use of AI does not reduce editorial responsibility, fact-checking obligations, or ethical accountability.

5. Editorial responsibility and human oversight

All published content is subject to human editorial review.

• Final responsibility for content rests with human editors.
  
• AI-generated or AI-assisted outputs are reviewed for accuracy, bias, tone, and ethical implications.
  
• Editorial judgment cannot be delegated to automated systems.
  

6. Authorship and Content Types

NarativAI clearly distinguishes between different types of content:

• Journalism / Reporting – fact-based, verified information
  
• Analysis – contextual interpretation supported by evidence
  
• Opinion / Commentary – clearly labeled and attributed
  
• Research-based content – methodologically transparent
  

All content is published under clear authorship. Opinion pieces reflect the views of the author, not necessarily those of NarativAI.

7. Ethics, integrity, and public interest

NarativAI adheres to fundamental ethical principles:

• Respect for human dignity, privacy, and rights
  
• Zero tolerance for hate speech, discrimination, or incitement
  
• Avoidance of sensationalism and misleading presentation
  
• Special care when covering sensitive topics or vulnerable groups
  

Editorial decisions are guided by the public interest, not popularity or engagement metrics.

8. Regional focus and pluralism

NarativAI maintains a strong regional focus on the Balkans.

• Diverse perspectives and cross-border voices are encouraged.
  
• The platform supports media pluralism and professional dialogue.
  
• No single political, ideological, or institutional perspective dominates coverage.
  

9. Conflicts of interest

• Authors and editors must disclose potential conflicts of interest.
  
• Content involving partners, donors, or affiliated projects is clearly labeled.
  
• Sponsored or partner-supported content, if published, is explicitly identified.
  

10. Relationship with the audience

NarativAI values its audience as an active participant.

• Feedback, criticism, and dialogue are encouraged.
  
• Moderation is applied to remove abusive, hateful, or misleading content.
  
• Transparency toward readers is a fundamental editorial responsibility.
  

11. Updates and review

These Editorial Guidelines are a living document and may be updated to reflect changes in journalism, technology, ethical standards, and regional context.