AI Observatory
Insights on new tools, media trends, and the ethical ideas shaping journalism’s future.
NarativAi Deepfake Check: Viral “Miloš Medenica” Video Flagged as Fake
Frame-by-frame review and free AI detectors highlight potential face-swap indicators in a viral clip allegedly showing fugitive Miloš
From AI consumers to AI shapers: What the World Bank’s warning means for the Western Balkans
The World Bank’s Digital Progress and Trends Report 2025: Strengthening AI Foundations warns that countries without strong digital
How AI Is changing verification and what remains our strongest tool
AI gives us powerful verification tools but it cannot force us to use them. Technology can help, but
AI Tools
The EU’s new AI transparency rules: What newsrooms need to change
From 2 August 2026, newsrooms publishing automated public-interest text or synthetic media may have to tell audiences that
EU opens call for up to seven AI gigafactories
“AI is the most important technology of our time. Europe wants to become the first AI Continent,” European
Five Things You Should Know: Journalism Is Losing Ground to Influencers
From a NarativAI perspective, the challenge is not whether journalism can compete with creators, but whether it can
AI in the classroom: A partner, not a replacement
For NarativAI – Center for Media Innovation in the Balkans, this approach reflects a broader principle: technological innovation
From editors to algorithms: Who decides what news we see?
Social media platforms and search engines do not produce journalism, but they strongly influence its visibility. Algorithmic systems
The Invisible Ink of AI: What is Google’s SynthID
SynthID is a tool that adds an invisible watermark to AI-generated photos, videos, and audio. The watermark cannot
AI & Media Trends
AI is used without rules in BiH newsrooms: Who decides what is allowed?
Responses from media outlets, regulatory and self-regulatory bodies, a fact-checking platform, and experts show that the technology entered
Should AI Be Part of the Classroom: New EU Guidelines for Schools
For NarativAI, the debate about artificial intelligence in education is not about banning or blindly embracing new technologies.
UNICEF warns: AI-generated content is undermining children’s trust in media
Unlike adults, children are less equipped to question the origin, intent or reliability of what they see online.
How to use AI without breaking journalism ethics
AI tools often make mistakes. When using ChatGPT, you can clearly see the line below: “ChatGPT can make